Boston, Tuesday, February 17, 2025 – The International Desalination & Reuse Association (IDRA) is proud to announce its membership in the 50L Home Coalition, a global initiative dedicated to revolutionizing water consumption and addressing urban water challenges through innovation, collaboration, and sustainable solutions.

As a leading global organization committed to advancing desalination, water reuse, and advanced water treatment technologies, IDRA’s involvement in the 50L Home Coalition aligns with its mission to drive sustainable water solutions, enhance water security, and promote climate resilience. The Coalition’s vision—enabling homes to use just 50 liters of water per person per day while enhancing quality of life—resonates with IDRA’s goal of shaping a more water-efficient future.

“Joining the 50L Home Coalition represents a significant step forward in IDRA’s efforts to accelerate water innovation and efficiency,” said Jon Freedman, IDRA President. “By leveraging our expertise in water reuse and desalination, we aim to support transformative solutions that make sustainable water management accessible and scalable worldwide.”

IDRA will contribute its technical knowledge, industry expertise, and global network to foster solutions bridging the gap between water conservation, policy frameworks, and next-generation technology through this collaboration. The partnership will facilitate cross-sector engagement, connecting water leaders, policymakers, and technology developers to scale impactful initiatives.

As the world faces increasing water stress due to population growth, urbanization, and climate change, IDRA and the 50L Home Coalition will work together to drive innovation, raise awareness, and implement strategies that redefine water consumption for a sustainable future.

About IDRA

The International Desalination & Reuse Association (IDRA) is a global non-profit organization dedicated to advancing sustainable water solutions through desalination, water reuse, and innovative treatment technologies. With a mission to foster collaboration, research, and knowledge-sharing, IDRA plays a key role in addressing global water challenges. As a recognized NGO by the United Nations, IDRA plays a vital role in promoting sustainable water solutions worldwide.

About the 50L Home Coalition

50L Home is a holistic vision to transform building systems and communities for a water-efficient and low carbon future. Our vision is a future where 50L (13 gallons) of daily water consumption per person per day feels like 500L (132 gallons) at low carbon.

The coalition brings companies, civil society organizations, intergovernmental organizations, local governments and knowledge leaders together to develop, scale and implement innovations for systems level change in domestic urban water management as well as responsible and highly efficient water and energy usage in the home.

Media Contact:

International Desalination & Reuse Association (IDRA)
[easg@idrawater.org] | [IDRAwater.org]